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Why Seasons Are Critical for Home Business Owners

If you are reading this in the summer months, you are just in time!  Summer is the most important time for your business and the reason is linked to the natural ebb and flow of sales and … human nature.

Look at the retail space… in the heart of the summer … in July… fall merchandise is coming out soon. I haven’t even been to the beach yet  and the boots and fall jackets are out on the shelves. School has just ended but back to school supplies are on the shelves.

Why is this?

Part of the reason  is linked to an innate “survival’ instinct… the need for people to prepare for the future.  Look back to the time of cavemen. They had to be very aware of climates and plan their lives, hunting seasons, shelter around the seasons. 

Today, summer traditionally is a time of rest for those in an employee mindset but for business owners, especially in the home business / direct sales arena, things are very different. You need to be preparing for September. You want to be set up for success. 

There are critical windows of time where individuals are looking for what you have to offer. … September to Christmas is one of those critical windows…. You want to be prepared for this. Here’s why:

Kids go back to school. People want to change. They are looking for something.

If you, as a home business owner are not prepared for this fall, you will lose momentum going into the fall… and then going into New Year. This is because, business runs in 90 day cycles. Whatever you are experiencing right now is a direct result of what you did 90 days ago.

Business building suggestions for the summer months:

Be everywhere

Think about it, most of your competition is on the beach. If you are all over social media, all over their inbox… who are they going to remember in September?

Build your list

If there was ever a time to really concentrate on building your list, it is now. (although I personally believe you should be doing this ALL the time).

If you are taking the time to provide value, via blog, or  social media…

If you are taking time  to build your list now

If you are taking the time now to  Capture an audience, Collect leads, and Communicate to them (See my post on this here)  , then Closing when your prospect is ready in the fall, will be a piece of cake!

Sharpen your axe

sharpenSummer is the time to sharpen the axe.

Educate yourself. Become a professional in the game. Attend trainings and apply your knowledge.

Sharpen that axe so that when the times comes in the fall, you are prepared and ready in just a few swings to achieve your goals.

( I am personally part of a Facebook Summer School group, learning from a leader in the home business industry. Comment below or send me a message if you want free access)

The bottom line is: Create the momentum NOW so that in September you are ready to move. Be prepared for the fall buying cycle.

When you move before the average person, you are setting yourself up for success.

In the words of my mentor: People are moving – you need to move before them.When everyone is zigging, you zag.

To your success and outrageous goals,

Signature Tereza

 

 

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List Building and Email Marketing · Productivity · Sales · Small business tips · Uncategorized

There Are Only 4 Things You Do In A Home Business

There are only 4 things only you do in a home business…

When one of the trainings I attended introduced this concept to me, I was all over it. 4 key things to focus on in business… and you are golden! Sounds simple? That’s because it is.

Yes, there are a lot of moving parts within these 4 things but they all fall into these 4 basic things.

The truth is, people tend to over-complicate things in business… always looking for more complex things to add to the equation, hoping that this other tool or that other opportunity will fix what is wrong but really if you just take a moment and focus on these 4 basic things to determine where there might be a gap, you may just alter your results in a profound way.

Learn those 4 things, focus on those 4 things… and everything will change.  Some have dubbed these the 4 C’s of business, I call them the Fundamental Four:

Collect

Simply put, you need to have a way to “collect” viewers, eyeballs, visitors.  In an online business, this could include Facebook lives, blogging, banner advertising and social media, to name a few methods. In any other business, it could include anything like print advertising, radio, television, signs… anything that gets people to see you and gets them through the door whether it be onto a website page, or literally through the doors of your place of business.

There could be thousands of ways. You should have a few that you focus on with consistency.

Ask yourself every day… what are you doing to get those “eyeballs”? 

Capture

So, you have got them onto you site, in your store, at your open house… whatever the case may be for your business. Don’t fool yourself, they can be gone in an instant, never to be seen again. All that effort to get them there … wasted! But, it doesn’t need to be that way. The secondgoes hand in hand with the first. Don’t bring them there, only to lose them. Instead, “Capture” them, get their info!

On the internet, in the home business arena,  we us what we call  a capture page, opt-in page or lead capture page – a way to have prospects, potential customers give you their information willingly, usually in exchange for something of value, basically giving you permission to market to them!

Other ways to do this, perhaps in an offline business would be to collect business cards, add visitors info to your phone, offer contests or discounts in exchange for their information.

Got an event going on… ask people to sign in!

Bottom line: How are you capturing people’s information so that you can speak to them over and over again?  How are you generating leads? How are you maximizing the value of the “eyeballs” you are collecting ?

Communicate

Leads are useless unless you have a plan to communicate with them. You must have a method of communicating with people regularly until they are ready to make a buying decision.

Email

Mail/Post cards

Facebook message

Social Media/ Facebook Groups/

Phone/ text and calls

Skype

Blogging

Once you have  collected them, captured them …you absolutely need to have a plan to communicate with these people repeatedly and do it in a way that they want to receive the ongoing communication from you.

Send content and provide value via email or mail (an email autoresponder like Get Response or Aweber is essential). Send them something relevant to them and what had their eyeballs on you in the first place. Send them your blog posts, links to valuable videos. Let them know what’s new, when you have an upcoming event, a webinar … get them to love you and expect you in their inbox, their mailbox, their phone. 

Close

You must also have a  plan to get them in front of your offer so they can make a buying decision when they are ready.  The key here is when they are ready.

They may not be ready when  you first ” Collect” them. When you ” Capture” their info, they are just beginning to trust you… getting to know you enough to give you permission to market to them. 

Communicating with them on a regular basis is where they are getting to really know you and decide if they like you and if what you are about is what they are really looking for. After these 3 are in place, and only then make sure your you have a way to present your offer.

It is essential that you  learn to mass communicate and get your offer in front of a lot of people. Sometimes this is in the form of an email to your list, telling them about your offer. Sometimes, it is a webinar, tele-seminar, or event you invite your list to where you will present them your offer….

The point is… you need all 4 of these to be working in order to make sales…. and if you are not getting the results you want, there is a gap somewhere in the Fundamental Four that you need to evaluate and fill.

To your success and outrageous goals,

Signature Tereza

 

 

 

 

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