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Make Your Mess Your Message

If you are building any kind of business online or offline, I am sure you have heard the phrase, “Make your mess your message”. Leaders in the home business industry tell you all the time to tell your story. The truth is, telling your story is much more than just a  marketing technique. It is a way to transform someone’s life and that’s what I am all about!

Storytelling as a Transformational Tool

In the online business arena, I have often been told, “when you  tell your story, you are  ‘getting personal with your prospects so they like you and buy from you”. …but I believe  it is so much more than that.

It is about getting real and personal .

It’s about telling someone about the mess you were in and how you transformed so that they too can transform.

It’s about providing a solution, not just selling -Yes, telling people about your mess and how you got out of it can help you with sales but the reason is not because you used a cool sales and marketing technique but because you had a real problem that was solved. You exposed this vulnerability to the world and the world listened .

Someone out there heard your story and took action because of it.

Marketing Using Your Story

As far as being a marketing tool… YES, your story is a powerful targeting tool to attract your ideal clients. People are attracted to people with similarities in values and beliefs.  If you tell your story in a way that shows the world who you are and what you stand for, that story acts as a magnet to repel or attract clients.

Not everyone is going to be attracted or inspired by your story. And that’s O.K. The people who need to connect with you, the people who you can help and that you don’t need to chase or sell to – those are the people who will come to you eagerly asking for what you have to offer because of your mess and your message.

How to tell Your Story:

  • Sit down and get clear on where you were, what your pains and struggles were… spiritually, mentally, financially . What did that look like? What did that feel like? Get into this with your emotions. Emotions speak to emotions.
  • Think about the exact moment when you made the decision to stop, to stop struggling, stop doing what you were doing and create change. What happened? It’s uncomfortable sometimes but this is what will connect with people.
  • Where are you now, where are you headed? Bring out the fire and the passion that is within you now. Let your audience understand where you were, where you are and where you are going. This way they can see that they can do it too.
  • Use blog posts, Facebook posts, Webinars, Videos etc. to share your story.

Make sure your audience has a way to get a hold of you and connect with you. Yes, I know you are online and you likely want to automate everything you do but trust me … when you get close and personal, that’s when you attract the people who really need you, need to be involved in business with you and aren’t just another prospect who will be gone tomorrow with no real intention to change.

Your story has the ability to impart strength, confidence and hope. When this is your intention, that’s magic. That’s the full circle moment that causes change in both the story teller and the listener. Tell your story!

Signature Tereza

 

 

 

P.S If you want to connect with me and work with me, hit the contact me button and let me know! Ready to get busy in 2017?

 

 

Looking for a laptop lifestyle- (1)

Productivity · Small business tips

My Love/Hate Relationship with Automation

We live in an era of automation – push-button this and automatic that. The home-based business industry changed abruptly in the last decade introducing lead capture pages, funnels, autoresponders … and a whole lot of other stuff we were told we needed.

So, I got my autoresponder. I learned how to  build a funnel. I bought the tools necessary for broadcast emails, lead capture pages, tracking clicks and off I went.

The internet, with its promise of international riches combined with all these tools were sure to make us all rich right?

The truth about automation

All these tools are amazing. That is the truth.

But… they are tools. That’s it.

I love that I have a sales presentation that works for me 24 hours a day, even when I am sleeping.

I love that my clients can download a PDF from me, anytime.

I love that I can reach thousands of people at the click of a button. That’s leverage!

I love that there is a way I can share my knowledge and value beyond the one on one’s from the “olden days” .

I love that some of the systems I use have “done for you” traffic and sales.

Systems are awesome. I love it!

But all this comes with a price. What it’s costing this industry saddens me.

I HATE that newcomers to the industry think that riches and success are just a push of a button away and this is what they are being sold on.

They are selling you on lack of action and work. They are selling the tools as the means versus selling them as tools to make your business run smoother and easier….Something you may or may not need depending on the level you are at.

Uploading a bunch of pre-written emails into an autoresponder is easy sure…. But if you are building long term clients and relationships, are you connecting with people who are interested in your offer? Only you can do that.

That snazzy  blogging platform doesn’t brand you. YOU brand you.

Tracking clicks and conversions… awesome.. But you shouldn’t even be looking into that until you know what you are doing. There are many who are told to get tracking links yet they don’t even know what they are tracking, how to read the information they get and what to do with that information. Sad isn’t it?

And so the madness goes on and that’s how it started… my love/hate relationship with automation in this industry.

So a while ago, I decided to stop the madness in my own business. I sent out an email to my list announcing that I was turning off all my autoresponders! And I did. I have one email that goes out to new subscribers that let’s them know who I am, what I do and where to find me if they want to connect with me and then I try to connect with each and every person that reaches out to me.

I make sure that I don’t get too caught up in the automation, that I connect with the people I need to connect with.

Don’t get me wrong. As an Internet Marketer, I buy into the automation to make life easier. A laptop lifestyle is possible with the help of these tools but not because of these tools. Something got lost in the message of outrageous goals and dreams that I believe in so much.

More than ever, I am dedicated to helping people leverage this wonderful thing called the internet to build a business. Let’s just keep the focus where it needs to be.

To your success and outrageous goals,