Gone are the days of printing thousands of t-shirts and carrying inventory that doesn’t sell. There’s a new way of trying out your t-shirt selling idea that let’s you be creative and minimizes the risk. No need to carry inventory. No need to spend a lot of upfront capital. No need to quit your job to start the new venture. It’s fairly easy and anyone can do it with some creativity, consistent work and a solid marketing plan. Here are a few general steps and and an overview to get you started on your first campaign and selling t-shirts online:
Find a niche
When you market to everyone, you market to no one. Pick a specific target market. For instance, you may want to market to women who golf or women who run. Perhaps there are some funny t-shirts you can create for pet owners. Inside jokes amongst coffee drinkers, pet owners, runners, cross-fitters and the like make for great gifts. Knowing your market will determine style, design and how you advertise.
Choose a platform
When it comes to selling t-shirts online, there are a ton of great platforms out there that allow you to create a t-shirt, tank top, hoodie.. you name it. You can design it, set pricing, sell and ship through their platform and they are free to join. They help you set a price that will put you in profit, Some companies have minimums and won’t ship unless you reach those minimums.. Some allow you to sell one-offs . They take their portion and the profit is yours. Some of those platforms include teespring.com , viralstyle.com and Printful.com to name a couple.
Market and sell
Notice how quotes and pictures go viral on Facebook? Cool t-shirt designs can do the same. There are a variety of ways to market online, from using a Facebook fan page dedicated to your niche and/or placing ads on Facebook, Instagram, twitter or other Social Media platforms. You can also start a niche website, providing valuable content about your niche and advertising the t-shirts to your visitors.
If you can drive traffic and sales to your products – and can do so in a regular and reliable fashion – then you have a shot at a profitable business.
Research Facebook advertising and retargeting ads as it has been proven to be highly effective for t-shirt and print on demand products when you are trying to reach a targeted audience.
Selling t-shirts and other “print on demand” products is a simple and low cost way to get your start in an online business venture.