I love what I do… Today I am helping a close family friend set up a blog. She will be blogging about something she is very passionate about and sharing it with the world and I have the privilege of helping her do it… how cool is that?
Why should you blog for your business?
Blogging is essentially a “web log”. It’s like an on-line journal. It is not static like a website. Every time you update your blog, you are creating one more indexed page on your site and an opportunity for google and other search engines to see that your website is in fact active. This in turn is one more opportunity for your blog to appear in search engines, creating more traffic, more visitors to your site, more leads and more sales.
Blogging allows the average business to build a relationship with their potential customer and differentiate themselves from their competitor. Take an average pizzeria for instance. They could advertise, use flyers or rely on walk-in customers OR they could add a blog, increase their local reach. This could potentially allow them to differentiate themselves from their competitors and create a following of loyal customers. It gives them a personality. It strengthens their brand.
This is true for any industry and any type of business! Whether you are a network marketer, a mortgage broker or real estate agent, a blog is an essential tool. It’s your on-line real estate.
Blogging allows the average person to take a passion and make a profitable business from it. They could write about their passion and monetize in numerous ways.. their own product offering, affiliate products, coaching about their passion… The sky is the limit.
It’s not all about the money either
It’s for the pastor that wants to share his insights with the world, the mother that cured her child through natural means, the artist that wants the world to see his or her work, the addict who is recovering and helping others get the help they need…
By sharing their knowledge, their lives and the lessons they have learned on a blog, they are in fact changing the world… one story at a time.
In this sometimes over-complicated on-line world, blogging is simple, easy, does not take take a lot of time and is affordable. It truly allows the average person to have a voice.
Today, I have the privilege of helping people use that voice. Happy blogging!
To your success,