EN_MIGRATE · List Building and Email Marketing · Social Media

3 Ways to Find Your Target Market on Facebook

There are almost a billion users on Facebook.

It could be a country of its own!

With almost a billion users, there is really no way you can run out of people to talk to. You certainly don’t want to talk to ALL of them. The problem at hand is how to find the right people to talk to. You could try to go through a billion people one by one, but you’ll probably die before you get to them all. Wouldn’t it be better to spend your time connecting with people you WANT to talk to? Wouldn’t it be better to know how to find your target market? I’m going to share a few methods that will help you find targeted people to connect with, so you can generate more leads and make more money using Facebook.

Where is your target market getting their information?

Who is a thought leader or trendsetter in your industry?

If you train people on real estate investing, your target market is probably on Donald Trump’s fan page. If you are a cosmetics consultant, your target market may be on Kim Kardashian’s page. The reason this works is that thought leaders and trendsetters have a huge following. These leaders aren’t going to connect with an individual. There is only one-way communication happening here. You will fill that void. You are offering a personal connection to the value they are trying to obtain by ‘hanging out’ with these celebrities.

Join targeted groups

There are thousands and thousands of groups on Facebook. You need to find the ones your target market is active in. There are some do’s and don’ts though. Here are some things to keep in mind:
* Make sure the group is active
* Join groups that have at least 500 people
* Share valuable content
* Comment on other group member updates
* Share other group members’ content
* Don’t spam the group with an opportunity
* Don’t spam other people’s walls

By consistently interacting with a group, you will generate leads for your business. Pay attention when someone asks a question. Provide an answer – whether it’s with content you’ve created, or content created by someone else. You will establish yourself as an authority figure by providing valuable content to the group.


I know that sounds kind of sneaky, but this really is a cool tool. Simply go to the search box and type in a topic of conversation. If you get a list of options, click ‘All Results’ at the bottom of the dropdown. At that point, you should get a list that looks like this:

Choose the option for ‘Public Posts’. Anybody who posted about the topic you chose will show up in your results. You can look through the profiles, and choose who you want to connect with. 

Here’s an extra tip: You don’t want to send a friend request here. You want to send a direct message asking them to connect. You might say something like, “Hey John, I see you’re a football fan. So am I. [Find something in common] Who’s your favorite team?” At some point, you send a message that says, “Let’s be Facebook friends. If you’re OK with that, send a friend request.” 

By doing this, you are allowing your prospect to request being friends with you, and you’re not requesting a friend you don’t know. This keeps you out of trouble with Facebook!

Using either of these methods consistently will generate leads for your business. You can implement these methods in as little as 15-20 minutes per day. If you want to start increasing leads for your business, implement one of these methods today!   

P.S If you are looking for cutting edge Facebook strategies, check out Jessica Higdon’s Facebook scripts and tips here.


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