If you are building any kind of business online or offline, I am sure you have heard the phrase, “Make your mess your message”. Leaders in the home business industry tell you all the time to tell your story. The truth is, telling your story is much more than just a marketing technique. It is a way to transform someone’s life and that’s what I am all about!
Storytelling as a Transformational Tool
In the online business arena, I have often been told, “when you tell your story, you are ‘getting personal with your prospects so they like you and buy from you”. …but I believe it is so much more than that.
It is about getting real and personal .
It’s about telling someone about the mess you were in and how you transformed so that they too can transform.
It’s about providing a solution, not just selling -Yes, telling people about your mess and how you got out of it can help you with sales but the reason is not because you used a cool sales and marketing technique but because you had a real problem that was solved. You exposed this vulnerability to the world and the world listened .
Someone out there heard your story and took action because of it.
Marketing Using Your Story
As far as being a marketing tool… YES, your story is a powerful targeting tool to attract your ideal clients. People are attracted to people with similarities in values and beliefs. If you tell your story in a way that shows the world who you are and what you stand for, that story acts as a magnet to repel or attract clients.
Not everyone is going to be attracted or inspired by your story. And that’s O.K. The people who need to connect with you, the people who you can help and that you don't need to chase or sell to – those are the people who will come to you eagerly asking for what you have to offer because of your mess and your message.
How to tell Your Story:
- Sit down and get clear on where you were, what your pains and struggles were… spiritually, mentally, financially . What did that look like? What did that feel like? Get into this with your emotions. Emotions speak to emotions.
- Think about the exact moment when you made the decision to stop, to stop struggling, stop doing what you were doing and create change. What happened? It’s uncomfortable sometimes but this is what will connect with people.
- Where are you now, where are you headed? Bring out the fire and the passion that is within you now. Let your audience understand where you were, where you are and where you are going. This way they can see that they can do it too.
- Use blog posts, Facebook posts, Webinars, Videos etc. to share your story.
Make sure your audience has a way to get a hold of you and connect with you. Yes, I know you are online and you likely want to automate everything you do but trust me … when you get close and personal, that’s when you attract the people who really need you, need to be involved in business with you and aren’t just another prospect who will be gone tomorrow with no real intention to change.
Your story has the ability to impart strength, confidence and hope. When this is your intention, that’s magic. That’s the full circle moment that causes change in both the story teller and the listener. Tell your story!
P.S If you want to connect with me and work with me, hit the contact me button and let me know! Ready to get busy in 2017?